Alameda County Everyone Counts Campaign

Two Women holding each other

Funded by Alameda County Behavioral Health Care Services (ACBHCS), led by PEERS, the Alameda County Everyone Counts Campaign is a groundbreaking effort to end stigma and discrimination against people with mental health experiences.

The Campaign aims to eradicate two types of stigma. External stigma, which refers to the attitudes held by society that people with mental health issues are somehow lacking, incapable, incompetent, or not worthy of dignified and equitable treatment. Internal stigma is the attitude held by the person with mental health challenges that they are unworthy, unlovable, and unvalued.

We firmly believe that a socially inclusive society leads to the betterment of all its members. By eliminating barriers caused by unequal treatment, we can live, love, learn, and work together, ultimately achieving more as a community than by ourselves.

Stigma Reduction Work in Latino/a/x Community

We are working closely with the latino community to ensure we are providing services that are culturally appropriate. Find out more about wellness for Latino/a/xs.

Stigma Reduction Work with Chinese Communities

Find out more about wellness for Chinese Americans.

Doctor with Patient

Stigma Reduction Work in Primary Care

Find more about how primary care doctors are partnering with their patients with mental health challenges.

Stigma Work in the African American Community

For three years, PEERS has worked closely with the African American community in promoting wellness practices and mental health education. Learn what PEERS has accomplished and why we chose this community.

Stigma Work in the Housing Sector

People with mental health challenges face a variety of obstacles when looking for housing. Learn why advocacy work in the housing sector is so important.

Learn More About this Work


Study: Dogs Reduce Stress for Kids

Researchers have originated a simple solution for helping kids cope with stress: get a dog!


It’s Mental Health Awareness Month! Why Not Start a Wellness Habit?

May is Mental Health Awareness Month – a time for increased civic engagement and advocacy for those with mental health experiences. Yet, Mental Health Awareness Month also offers the opportunity for personal reflection and modification.


Latino/a/x Action Team Meeting on May 3rd

On Wednesday May 3rd, PEERS' Latino/a/x Action Team met to develop and refine outreach efforts, share stories of recovery, and plan for the upcoming 10x10 We Move for Health event on May 19th.


Electric Shock -- A Mental Health Short Story

Jean Lee, a member of PEERS' Chinese American Action Team, shares a short story about loss and mental health. Chinese language version available as well. 提供中文版本。