We help individuals build on their capacities, resiliencies, talents, abilities, and uniqueness, thereby decreasing internalized stigma.


We educate those who hold the power to change discriminatory practices by facilitating contact between people with mental health issues and the larger community.


The Everyone Counts Campaign supports culturally responsive ways to share stories. Communicating through storytelling promotes positive discussion and education around taboo topics and gives a voice to the traditionally silenced.


Get Involved Now

I pledge to be mindful of stigmatizing language and negative stereotypes that may be harmful to people struggling with a mental health challenge.

Join us in making a personal pledge to eliminate mental health stigma in your language, your choices, and your life.

Media Alerts

The Alameda County Everyone Counts Campaign aims to track, analyze, and respond to how individuals with mental health challenges are portrayed in the media.